I recently graduated from a business start-up class that challenged everyone in the first class, on the spot, to come up with a powerful elevator pitch for their new business. No problem. Or so I thought.
I’m a big fan of tracking performance metrics, in-depth and granular. I’m talking about much more than just tracking sales leads, appointments and opportunities however. I monitor actual daily activity that rewarded a salesperson with sales leads in the first place. Where did the lead come from? What activity was performed to get that lead? Are the sales leads quality? I want to know what is working to produce qualified leads. Here’s why.
In today’s market environment it’s more important than ever that we get in front of potential customers. If you track your activity you know that you’re having to increase prospecting two to three times the amount normal to be successful. There is so much fear, uncertainty and doubt that it’s difficult for any business to easily make a purchase decision. On top of that… the businesses that are forging ahead are being inundated with solicitations through the phone (cold calling) and email of which they normally respond “not now”. What can you do different than everyone else?
One of my top sales people had been missing for a couple of days and hadn’t called in sick. I called his home and cell with no luck. Around the third day his dad called and wanted to talk to me. This was kind of odd but I accepted and we met. He told me his son had prostate cancer and didn’t want anyone to know. Of course I was concerned and advised him to have his son take all the time off needed just keep in touch periodically. He agreed. Unfortunately, about two weeks later, I found out he was working for our competition. Maybe it was time to fire someone?