The “great fear” of businesses globally is that their employees are going to commit them to unspeakable liabilities and ultimately “twitter” their business away. Could this really happen? If you ask any business attorney they will of course tell you absolutely or at the very least possibly. My question then is how is this any different than emails, text-messages, recorded conversations (especially in one-party states), voice-mails, letters, verbal conversations… etc.? While I’m not an attorney common sense would tell me that while each of these “technologies” have their differences they are all areas of possible worry and liability. So why the business paranoia on only the new social media venues?
LinkedIn is a lot of different things to a lot of different users. Arguably the most powerful place to make connections with business owners, executives, decision makers, recruiters, job seekers and the like. With more than 433 million users, many of whom are executives and decision makers, it is a very powerful but congested venue for building relationships and credibility. This is where having a basic understanding of LinkedIn SEO is very useful.
I was raised in a witty, cutting, aggressive dialogued environment and became a master of it in high school and college. With this background it would be easy to derail conversations for my own purpose. Regardless, I have consciously decided not to do so; one… out of manners and respect for the author, and two… for the possibility to learn something new. I would never lash out with a personal attack or cyber bullying as I see that as a weak and small minded response. I wish that were true of others.
You’ve finally built a relationship with a potential customer and are getting pretty chummy. Thinking a social media customer connection is a great next step you start in with… “Hey let’s connect” you say. “Great!, LinkedIn?” says the customer. “No, I was thinking Facebook.” you blurt out. Silence [cricket noise]. Things just got awkward. Why?