If you’re branding yourself, as most of us are, I would suggest you take LinkedIn Publishing serious. When you get your “pencil” you will want to know what is the best strategy on using this new and powerful social media tool. Here are some suggestions to think about.
Becoming a Thought Leader.
Will you have the success that a Richard Branson has on being a thought leader for LinkedIn? Most likely not. He was part of an exclusive high-profile group that were highlighted and advertised by LinkedIn. For the rest of us it will be different. There will be a plethora of new article entries when the flood gates are opened. It will be important that we establish not only our personal circle of influence but a public influence to be recognized as a thought leader using LinkedIn Publishing. So how do you get recognized?
As in all blogging endeavors content will be king here as well. Relevant original material representing some solid thinking on a particular subject will be crucial to not only becoming a thought leader but enhancing your profile correctly. Article keywords will be of importance just as they are in your profile. Time will tell of course.
Note: You will also need to be cognizant of what you write about as this will be part of your total LinkedIn profile. Take this very serious.
To Publish Only on LinkedIn Is Most Likely a Mistake.
Just to be clear you will be putting your collection of intellectual thoughts on someone else’s website. I really don’t recommend this strategy. A strategy of using existing or new articles that you have on your existing blog makes the most sense. We’ll see of course and this very well could change. I just hate to put all my eggs in someone else’s basket.
Google and Duplicate Content.
I have it on good authority that if you post a blog article as a LinkedIn Published article you won’t take a hit. With that said… that’s today and as we know Google has no problem changing the rules at any time. On my WordPress site I use a plugin that eliminates duplicate copy issues making my site the preferred version for the article. Time will tell of course and I will keep you posted on how this plays out.
Why Would LinkedIn Do This? What’s the Real End-Game?
“We want LinkedIn to be the place where members can become productive, successful professionals – not just when you’re trying to find a job, or search for another person.” -Ryan Roslansky, LinkedIn’s head of content products. (TechCrunch interview)
I am convinced there is more to this however.
LinkedIn is and will always be a mecca for hiring. This new venue is a perfect move to enhance their offering. Just think of the knowledge gleaned for potential employers with your articles and your profile. A very in-depth look at what you are really about. Something to think about when presenting a published article on LinkedIn. “Is this really what I am about” should be the underlying question every time you publish.
And finally… They will also become a powerful media house like non-other. The amount of knowledge that will be automatically published most likely will hurt other venues like a Huffington Post for example.
I hope this helps with your new LinkedIn Publishing endeavour. It is a work in progress and we are all learning the ends and outs of what will work. I have no doubt that this will become as important as your LinkedIn profile has become today. Maybe more.© 2006-2018 SalesBlog! | Photos courtesy of 123RF | Posted on