Building relationships is nothing new to sales and business. Social media marketing is. To be able to build a long-lasting business relationship over the web is hard. Some would say impossible. I don’t agree.
A blend of marketing what you offer and a general interest in what others offer is critical. It is so easy to get caught up in the “what’s in it for me” syndrome. Our society thrives on it. However, when someone acknowledges us how do we feel? Where are our loyalties and who will we go to when we need their product and/or service? Isn’t that what we are truly trying to accomplish?
I have applied this strategy of not making it “all about me” throughout my personal life and career. In researching better ways to market I have recently found that this approach not only fits, but indeed enriches, the new marketing strategies of today as well. Let me share:
5 Steps to Stronger Virtual Business Relationships
1.) Wishing Happy Birthday to a social media connection, business and/or personal, and mean it. Even if you don’t know them yet. There’s nothing worse than having no one recognize you on that special day. We’ve all been there or could be.
2.) Recognizing someone for what they do and are… All of us have something tremendous to give and say. Simply let them know. A quick update, recommendation, or email can mean the world to someone.
3.) Look at their sites, profiles, social media (twitter, facebook, linkedin, etc.) and don’t forget their rss feed (company). Comment to the world their achievements! Not yours. At least not at the same time.
4.) Challenge yourself to win over others that have the wrong opinion of you. Granted some are tougher than others… but it usually can be done in time.
5.) Offer something from your heart and mind for free. Be sincere in your offerings. No gimmicks, catches, obvious ploys to get them to your service and/ products offering. Do it over and over again.
“To be successful, you have to be able to relate to people; they have to be satisfied with your personality to be able to do business with you and to build a relationship with mutual trust.” – George Ross
Virtual relationships can be crucial to your personal success. Make a sincere effort to establish these lifetime resources. Achieve this and you will win business relationships over the internet and sales success.© 2006-2018 SalesBlog! | Photos courtesy of 123RF | Posted on