If you’re branding yourself, as most of us are, I would suggest you take LinkedIn Publishing serious. To get started you will want to know what is the best strategy on using this new and powerful social media tool. Here are some suggestions to think about.
You’ve finally built a relationship with a potential customer and are getting pretty chummy. Thinking a social media customer connection is a great next step you start in with… “Hey let’s connect” you say. “Great!, LinkedIn?” says the customer. “No, I was thinking Facebook networking.” you blurt out. Silence [cricket noise]. Things just got awkward. Why?
Somewhere along the way sales professionals thought they had found the infamous “silver bullet” for sales success. “If I just Twitter, Facebook, and Linkedin I will have thousands of sales easily!” Question… when has marketing using email, faxing, or mailers ever worked that way? Isn’t social media the same? You’re return will always be fractions of a percent for the effort. Always has, always will be… and you know what? That’s o.k. So, Is social media a waste of time?
Two of my favorite subjects are technology and business. It was, of course, destiny that an article on this subject would transpire. The idea began with a keynote presentation that I gave to a room full of CFO’s and IT Directors. It just made sense to share with a larger audience.