I decided to build a prospecting email that would be like none other. I added my company’s history as well as mine. So far so good… but now the creative juices were starting to flow. I put a coupon in it and of course tweaking my signature for that lasting impression. Embedded our BBB rating and my LinkedIn link with image buttons they could click on. I leaned back and was well pleased. That was until I found out I had made a spam email.