In today’s market environment it’s more important than ever that we get in front of potential customers. If you track your activity you know that you’re having to increase prospecting two to three times the amount normal to be successful. There is so much fear, uncertainty and doubt that it’s difficult for any business to easily make a purchase decision. On top of that… the businesses that are forging ahead are being inundated with solicitations through the phone and email of which they normally respond “not now”. What can you do different than everyone else?

Cold Calling is Dead – Long Live Foot-Blitzing!
Truthfully, true cold calling has been dead for eons. This new mantra is a little bit of a misnomer in my opinion. To prospect without researching and preparing has always been a waste of time. To randomly call on anyone that can “fog a mirror” is of course nuts. You should always have a purpose and a focused direction in any prospecting endeavor you take on. Intelligent foot-blitzing (not random door-knocking) can give you that edge over your competition in today’s market challenges. It can give you that personal touch needed to put a potential client at ease quickly that you could never have accomplished with a phone call or email.

“Anytime you do something out-of-the-box, something different, your prospects will remember you every single time that you call!”

Why Foot-Blitz? I can explain this in three words: Timing is everything. To be at the right place at the right time is difficult. How do you do this? It’s simple actually… you have to get out and meet with people. The more businesses you meet with the better the odds are of being there at the right time.

READ MORE »