21,768 Views. Phones, phone lines, internet, websites, social media and the list goes on. Who would have thought that this new marketing – communications direction would be a company’s newest and maybe even top concern?
So what’s working and what isn’t? Where do you put your time and money?
MARKETING Website and Social Media involvement is Crucial to Business Marketing
Years ago I was advising businesses and sales professionals to get involved with social media and websites. Those that caught the vision early are now reaping the rewards of lead generation, online sales, and credibility. Isn’t it time that you catch this powerful business marketing wave?
31,248 Views. As one of the original 5+ million that purchased the Kindle Fire a new tablet love affair has transpired. Its 7” size is perfect to carry around for all my personal and business duties. The later being a huge unexpected surprise. Below are 10 sales and business applications that I recommend.
“The screen is bright, brilliant and graphics are crisp and smooth” — Mashable
40,884 Views. Two of my favorite subjects are technology and business. It was, of course, destiny that an article on this subject would transpire. The idea began with a keynote presentation that I gave to a room full of CFO’s and IT Directors. It just made sense to share with a larger audience.
Are We Already Impacted?
First thing in the morning I check my bank account online through their cloud services. I then virtually contact my global business connections through the use of Google Apps, Web 2.0, and Cloud Computing using social media. Some of these tools consist of LinkedIn, Twitter, Google+, and Facebook all of which have storage and SaaS (software as a service) applications on the cloud. I then finally check my Google analytics, which of course is on the cloud, to see how my articles are doing on my website which uses hosted cloud data services.
As I start my commute a potential client calls my office cloud hosted VoIP/SIP phone and through virtualization connects instantaneously to my Android Smartphone which I now can answer a few last minute questions before arriving at the office. I then receive an efax, using the cloud, signed contract and the deal is closed.
As you can see new technology has a tremendous impact on how I do business and my guess yours is similar.
8,222 Views. Is your phone system purchase that important? Seems like a dumb question doesn’t it? However, in all the years I have been in the telecom industry it never ceases to surprise me at how little companies think about their communication needs. I’ve received call after call with panicked employees and/or owners needing a last minute bid on phones and phone lines with no due diligence and typically no real idea of what they need, or don’t. This applies to all sizes of companies.
Communication systems are not simple “How many phones and voicemail users do you want?” configurations any more. In trying to consult with a potential last minute client I typically see panic turn to full on terror. “What do you mean it takes 3-4 weeks to get a digital trunk-T1! I’m open for business in a week!” and/or “I just need a phone system… I don’t have time for this!”.
Of course I oblige with a quick install… they pay for temporary lines and a quick system configuration. They’re always grateful at first but then come the complaints. Not a win-win in my opinion. Here are some basic questions you should be asking.
10,854 Views. I recently investigated Foursquare, Google Latitude, Zhiing, Yowza and others. I’m not a game guy and definitely don’t use coupons but this mobile presence idea is intriguing to me and should be to you.
In the movie Minority Report Tom Cruise walks by displays that identify him, present a product, and customize the ad with his name. With location-based services what would stop a business from doing this on your smart phone? “Hey Chris, Tony Pizzeria has a new pizza that we think you would like just around the corner from where you are right now.” Also, “Bill with XYZ company is already there eating. Isn’t that a LinkedIn Contact you wanted to connect with?”
It doesn’t take a business genius to see that getting relevant information to you as quickly as possible is pure marketing gold.
Location-Based Services Defined
For those like me that had no idea what this technology was, wikipedia defines location-based service (LBS) as information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile.
1.) LBS services can be used in a variety of contexts, such as health, work, personal life, etc.
2.) LBS services include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee.
3.) LBS services include parcel tracking and vehicle tracking services.
4.) LBS can include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. They include personalized weather services and even location-based games. They are an example of telecommunication convergence. The key result of convergence at a macro-business level is the merger of the telecommunications and media / entertainment industries.
13,451 Views. If you’re looking for applications to make your Android OS device a powerful sales tool then look no further than these 6 business – sales solutions.
Lookout Mobile Security – Lookout provides security to protect you from viruses, malware and spyware, the ability to backup and restore your data. OTA install: m.myLookout.com “Lookout’s unique cross-platform, cloud-connected applications are designed to be lightweight and efficient while delivering the best protection possible.” FREE
TripIt for Android – Travel app that keeps your TripIt itineraries at the ready. Scan the code install: http://www.tripit.com/uhp/android “Get instant access to all the trip planning information you might need while you’re traveling, even when you can’t connect to the Internet.” FREE