88,339 Views. You paid the price. You did your due diligence which included; attending meetings, passing out business cards, swapping leads, and building referral relationships over massive amounts of coffee. Then, while talking with one of these important lead swapping partners, you find out they bought from a competitor. What’s up with that! Why wouldn’t they have come to you first?
Unfortunately they probably didn’t really understand you or your offering. “But I’ve talked to them about what I do multiple times? How can that be?” Don’t assume an acquaintance or even “friend” will feel any kind of loyalty to you when buying time comes around. You can change this however… Here’s how.
“Networking is an essential part of building wealth.” -Armstrong Williams
5 items that can turn network partners to customers!
1.) Are you always selling to them? Are they always selling to you? Sales networking of all forms typically is very 100 foot level. What I mean by that is it’s more “what’s in it for me” than truly getting to know someone. Swapping leads, stories, and educating each other is great but hardly makes for a loyal customer. You need less selling and more listening. Expound on your remarkable message. Keep your personal branding – image and offering laser focused.
