You’ve finally built a relationship with a potential customer and are getting pretty chummy. Thinking a social media customer connection is a great next step you start in with… “Hey let’s connect” you say. “Great!, LinkedIn?” says the customer. “No, I was thinking Facebook.” you blurt out. Silence [cricket noise]. Things just got awkward. Why?
You paid the price. You did your due diligence which included; attending meetings, passing out business cards, swapping leads, and building referral relationships over massive amounts of coffee. Then, while talking with one of these important lead swapping partners, you find out they bought from a competitor. What’s up with that! Why wouldn’t your sales network partner have come to you first?
I am constantly reminded that it is better to give than receive. This concept works well in so many facets of our lives. What about our business and sales practices? We all too often hold pertinent information close to the vest and not share openly. What if sharing opened doors to multiple other opportunities that we weren’t aware of?