88,339 Views. You paid the price. You did your due diligence which included; attending meetings, passing out business cards, swapping leads, and building referral relationships over massive amounts of coffee. Then, while talking with one of these important lead swapping partners, you find out they bought from a competitor. What’s up with that! Why wouldn’t they have come to you first?
Unfortunately they probably didn’t really understand you or your offering. “But I’ve talked to them about what I do multiple times? How can that be?” Don’t assume an acquaintance or even “friend” will feel any kind of loyalty to you when buying time comes around. You can change this however… Here’s how.
“Networking is an essential part of building wealth.” -Armstrong Williams
5 items that can turn network partners to customers! 1.) Are you always selling to them? Are they always selling to you? Sales networking of all forms typically is very 100 foot level. What I mean by that is it’s more “what’s in it for me” than truly getting to know someone. Swapping leads, stories, and educating each other is great but hardly makes for a loyal customer. You need less selling and more listening. Expound on your remarkable message. Keep your personal branding – image and offering laser focused.
73,016 Views. I am constantly reminded that it is better to give than receive. This concept works well in so many facets of our lives. What about our business and sales practices? We all too often hold pertinent information close to the vest and not share openly. What if sharing opened doors to multiple other opportunities that we weren’t aware of?
Networking with others can be extremely beneficial if you are interested and sincere in helping your group as well as yourself. If your networking results for the last year were mediocre then you might want to consider this: Are your shared leads mediocre in an effort to get a great lead from someone else? Be honest.
“The more I help others to succeed, the more I succeed.” – Ray Kroc
The reality of any networking group is that you will feel you’re giving more than receiving. In most cases that most likely is accurate. Does it really matter? I say give away! Become the “go to” person in your group. While good leads are extremely important so is relationships, trust, credibility, and so on.