Years before it was penned “crowdsourcing” by Jeff Howe in Wired Magazine I was involved with this concept and watched it work quite well. A friend’s small car dealership was looking for a new jingle for their radio ads. Instead of hiring a marketing company (or using an internal employee) they put the word out that anyone in Austin could submit a jingle and the winner would receive $1000 bucks! The response was incredible and the jingle is still being used 20+ years later. A key ingredient to this success was the location as Austin TX was/is packed full of singer songwriters. We’ll talk more about that later.
After signing up for a couple of lead generation websites lo and behold leads started appearing in my inbox. I had read earlier on their site that I should make contact immediately through email and a phone call. I decided to build an email that would be like none other. I added my company’s history as well as mine. So far so good… but now the creative juices were starting to flow. I put a coupon in it and of course tweaking my signature for that lasting impression. Embed our BBB and my LinkedIn link with image buttons they could click on. I leaned back and was well pleased.
The new QR codes have become a powerful tool in marketing. I have designed a business card using my QR Code (see below) that I hand out in networking events to get more users to this blog for example. By using apps such as QR Droid you can simply scan the QR code and it takes your always on mobile device somewhere. Now traditionally static advertising media becomes interactive. Very powerful stuff!
I was in a retail toy store the other day and the owner randomly asked me what I thought he could do to improve his sales. He is leasing a nice store front in a small strip mall but off the beaten path. I told him that his location sucked. He looked shocked but ultimately agreed. I also told him that that’s OK. “I have successfully run plenty of retail store fronts in lousy locations.” I assumed he got a screaming deal on the lease and he had.