15,792 Views. Company evangelism is at an all time high. Businesses are not only expecting this of their leaders but now they expect it from all. Everyone… from the front receptionist to the part time warehouse worker. From engineering, accounting, sales, and operations. Is that fair? Is that even possible?
Getting the right message out for a new business, or any business for that matter, is crucial in today’s highly competitive market. Passion from the founder and leaders is imperative. Employee passion from their own experiences even better. They need to believe and, just as important, their peers, customers, friends, and families need to believe. They need to be moved enough to passionately tell others about what a great company, job, product, or service they have and offer. This is much more than a “like” on the company’s Facebook page.
Is this a fair request? Yes, and it’s crucial. We live in a “viral” world with unbelievable potential in getting the word out. Good or bad. And, in today’s marketplace, having nothing said by anyone can be detrimental. Especially if your competition has a plethora of evangelists. That’s why the company’s culture has to include evangelism. The problem is most companies really don’t understand what an evangelist is and who they are.