We’ve all had them and maybe we were one ourselves. Maybe we still are? Managers that simply could not let go of any control. This goes for owners of businesses as well. You know the type… they’re pretty sure no one can do the job as well as them. They have the “If you want a job done right you have to do it yourself” philosophy. I wish I could tell you this applies to new managers only… unfortunately it doesn’t.
You receive an email from your direct manager that you’re up for a annual appraisal of your work. Heart stops, anxiety sets in. The dreaded day comes and the performance reviews begin. You soon realize that any disagreement with what is being said is futile no matter how empathetic the manager sounds. Survival mode ensues and a “I just want to get through it” mentality takes over. Sound familiar?
You made the decision to replace or bring on new sales talent. Maybe the last hire or group of hires didn’t go so well. Your company’s financial gurus will not accept the costs of bad hires and slow ramp up sales people. You’ve been given lofty goals to attain and you have no time, or patience, for “non-starters”. This time it has to be done right. Period.
What does it mean to be driven? To have drive? Is it important to sales success? Where does it come from? Can it be taught? One of the hardest challenges as a sales manager is hiring great talent. Even after multiple interviews, sales evaluation exams, and impeccable references contacted a less than hire can still happen. What makes them less than? I can sum this up in one word, Drive.
The sales industry as a whole has always been a transitional career move/path environment. Today it’s more than ever. Managers, Owners, Presidents, and CEO’s are short fused with their sales teams. Sales members are looking at the proverbial “grass is greener” across all industries in response. A great time to hire and get that sales team dreamed of. Or so I thought.
I’m a big fan of tracking performance metrics, in-depth and granular. I’m talking about much more than just tracking leads, appointments and opportunities however. I monitor actual daily activity that rewarded a salesperson with sales leads in the first place. Where did the lead come from? What activity was performed to get that lead? Are the sales leads quality? I want to know what is working to produce qualified leads. Here’s why.
All through my sales career I was taught, and I have taught, to use the infamous “why” tactic. I am sure you have done the same. The potential customer poses an objection and you ask why. “Why do you say that?”, “Why would that be?” and so on. Simple and an easy way to overcome objections. It is also very irritating.