4 Ways to Keep Your Business Personal.


Just Business… Nothing Personal… Of course business is personal. The concept that somehow when we call something “business” the personal touch to the end user and/or potential customer becomes less important is just wrong. I don’t care if you’re the owner of a small “mom and pop” organization or the CEO of a global conglomerate all business is personal or at least it should be.

Read more…

What is Crowdsourcing?


Years before it was penned “crowdsourcing” by Jeff Howe in Wired Magazine I was involved with this concept and watched it work quite well. A friend’s small car dealership was looking for a new jingle for their radio ads. Instead of hiring a marketing company (or using an internal employee) they put the word out that anyone in Austin could submit a jingle and the winner would receive $1000 bucks! The response was incredible and the jingle is still being used 20+ years later. A key ingredient to this success was the location as Austin TX was/is packed full of singer songwriters. We’ll talk more about that later.

Read more…

Changed Market, Now What?


Business owners, managers, and sales professionals can be blind to a changed market and new competition. In relying on their small group of influence they miss the big picture many times. Ego can also stand in the way. Small successes continue to reinforce small thinking. It’s like the frog standing in the pan of water and stays there as the heat is turned up until boiled alive.

Read more…

Deal with Customer Issues.

Customer Heaat

No matter how great an organization is there are always customer issues. It could be a misunderstanding, personality conflict, a service level issue, or simply customer remorse. Many times all of these at once. As the original relationship builder, the sales professional needs to be able to work with customer issues or as I like to fondly call them, customer heat.

Read more…

Sell and Forget Customer Service.

customer service

My wife needed a new vehicle due to medical issues. She was in Seattle for the operation. I had a week before I needed to get the vehicle to her. The mini-van needed detailed, rear bumper repaired, leather and heated seats added, and floor mats. I paid what they asked and was pre-approved. Pretty easy sale. While signing the papers I was asked to take the vehicle now and then bring back later. I resisted as this was inconvenient and unnecessary. I just wanted to pick it up when all the work was finished. Ultimately I was convinced to take it now.

Read more…