Watching a movie with my son the other night the main character announced that his company had “never fired anyone”. He went on to explain that “because of this they had loyal hard workers as they were secure in their positions and future”. While this is obvious fiction it does make one wonder. Where does company loyalty really come from?
There is such a fine line between business profits and consumer savings. As a business owner, it is so easy to go down the egomaniac path of “win every deal at all costs”. Consumers typically don’t care if you make money and push for every dollar of savings adding to this dilemma. It really can become a race to zero and possibly a death knell for your business. So what do you do to stay in the game with reasonable profits for business continuity?
Asking employees to become a company evangelist is at an all time high. Businesses are not only expecting this of their leaders but now they expect it from all. Everyone… from the front receptionist to the part time warehouse worker. From engineering, accounting, sales, and operations. Is that fair? Is that even possible?
Just Business… Nothing Personal… Of course business is personal. The concept that somehow when we call something “business” the personal touch to the end user and/or potential customer becomes less important is just wrong. I don’t care if you’re the owner of a small “mom and pop” organization or the CEO of a global conglomerate all business is personal or at least it should be.