DIY sales education is something that I believe eludes many new sales people and even some seasoned sales “pros”. They just don’t see themselves proactively self-learning. It’s hard for them to fathom that there is a certain amount of responsibility on their part to self-educate for success.
All through my sales career I was taught, and I have taught, to use the infamous “why” tactic. I am sure you have done the same. The potential customer poses an objection and you ask why. “Why do you say that?”, “Why would that be?” and so on. Simple and an easy way to overcome objections. It is also very irritating.
I was “blessed” with the opportunity last year to look for a job. It seems like in the tech industry it’s a matter of when and not if. So the process began. Update the LinkedIn profile, check. Update my resumes and cover letters, check. Start networking and bugging everyone, double check. And low and behold invites for interviews started to happen. Good times, or was it?